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Prada Sunglasses & Prada Eyeglasses

Prada may be known more for its high-fashion clothing and trend setting designer bags, but that is not to say that they have shied away from the eye wear industry. On the contrary, Prada is an industry leader in high fashion eye wear. One look at their array of styles and it's obvious they have put as much care into their eye wear as their highly prestigious clothing.

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Mario and Martino Prada founded the Prada company in 1913. The business was originally a leather shop known simply as, Fratelli Prada (or in English, The Prada Brothers). The shop specialized in leather goods, handbags and imported English steamer trunks. Initially, Mario Prada did not believe that women had a role in the fashion industry, but the reluctance of his son to follow in his footsteps opened the doors for his daughter, Luisa, to step in and fill the void. Luisa went on to run the company for over twenty years before her own daughter, Miuccia, stepped up and took over the reigns.

Miuccia's effect on the company was resounding. In 1978 she inherited the business from her mother and overhauled its designs. First to go was the English influence on their luggage styles. It was now time for a new look to be implemented. In a bold move, Miuccia, designed a series of tote bags and waterproof backpacks. The public was initially skeptical of both the designs, materials and price, but were soon won over and her new looks became a hit with the fashion conscious Italians.

Buoyed by this success, Miuccia next turned her attention to selling a line of bags to department stores and opened a second boutique in Milan. Both were runaway successes. Following this triumph, Prada released what is probably its definitive line, the iconic, 'ready-to-wear' clothing collection. This release forever sealed Prada's reputation in the world of fashion by focusing more on style and less on branding.

All of this experience and impeccable eye for fashion has now been applied to Prada's eye wear. There is a certain flare to their glasses that embraces the past masters of Italian style while always looking to the future. In an over-saturated eye wear market, Prada stands out with its bold and unique designs. Just take a look at the eye wear offered and be instantly won over by their unique designs and tasteful color combinations. Try on a pair today and see the different that Prada eye wear makes.


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